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Challenge Projects

From branding to illustration to packaging to lettering - our two cohorts of challenge members created inspiring and strategic personal projects to add to their portfolio. See the projects and learn more about the creatives below.

 
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Carol Fan

Carol Fan is a freelance brand and web designer based in Toronto, Canada. Founder of Lokyee Studio, she provides timeless visual identities that illuminate the unique stories of each business. Fall 2020 Cohort

"Making time for wellness by pampering myself with compassion is one of my favourite forms of self-care. I wanted to create a brand for women seeking revitalization for the mind, body, and soul. Plumeria is a modern eco-conscious spa offering a range of massages, facials and wellness spaces. Because smell is closely linked with memory, the name was inspired by the floral scent of a Plumeria flower - mirroring the aroma of the spa to remind the audience of the brand."

website | instagram

 

JR Farel

JR Farel is a freelance graphic designer building websites for independent businesses. As a California-native living in Sweden, she works with clients in both the US and Europe. Fall/Spring 2020 Cohort

“For this project I branded a friend’s new Homeopathy business. I asked her to complete a short brand questionnaire where I learned she wanted to create a hopeful, healing and approachable brand that emphasizes a connection to the earth. She requested a hummingbird reference, and let me take it from there. I really enjoyed creating collateral that would help someone in their process of healing.”

website

 

Alyssa Vertin

Alyssa Vertin is an Austin-based designer. She works with passionate business owners who want a flawlessly executed brand identity to attract ideal clients and stand out with confidence. Fall 2020 Cohort

”It's always been a dream of mine to work with a florist. Petit Lapin is a floral and gift boutique specializing in creative and unique items. For my project I created a hand-drawn stamp, along with patterns, packaging, business cards, and stickers.”

website | instagram

 

Toni Antonucci

Toni is a NYC based brand designer specializing in visual identity and art direction. She has a passion for helping small businesses and entrepreneurs bring their voices and visions to life. Fall 2020 Cohort

Planning a road trip can be intimidating. Where do we go? How long do we spend at the Grand Canyon? What if we want to take a detour? I wanted to create a service that answered all of these questions by making the whole process of a road trip easy, accessible and fun. Joyride handles your accommodations, rentals, points of interest and quirky roadside stops all with 24/7 concierge support (because flat tires DO happen). Inspired by the stress of numerous cross country trips involving late night planning, dozens of open browser tabs and a handful of ‘uh oh’ moments on the road, Joyride was made to take the work out of vacation. All you need to do is embrace the adventure and enjoy the ride.”

website | instagram

 

Amanda Sather

Amanda is a Boston-based brand & web designer focused on creating refined and engaging brand experiences that stand the test of time. Spring/Fall 2020 Cohort

”Inspired by the apéritif's European roots, I sought to create a brand that honored its past with a contemporary take on the traditional drink and the culture that surrounds it. I wanted Turine to feel classic and elegant, yet modern and bold and encourage people to slow down, be present and connect with those around them.”

website | instagram

 

Isabel Bonenfant

Isabel Bonenfant is a New England based designer / art director and co-founder of Of Note Stationers. Spring/Fall 2020 Cohort

“For this project, my goal was to create a brand for a women's online vintage boutique inspired by one of my favorite hobbies: thrifting. I wanted to create a visual identity that was playful, chic, and a bit quirky. The idea with Celeste's was to give life to a brand with hand lettered and vibrant elements and vibrant.”

website | instagram

 

Sarah Hunter

Sarah Hunter is a Canadian brand and web designer. She runs Shopwell, a design studio that specializes in working with product based businesses. Spring 2020 Cohort

“Bird&Be is an online marketplace that provides access to holistic fertility care for millenials. The brand was designed to feel fun, feminine, approachable and honest (basically your bff). The Bird&Be line needed to stand out from other fertility products on the market and speak to the modern day consumer.”

website | instagram

 

Tiana Crispino

Tiana Crispino is a graphic designer, illustrator, and collage artist who works in editorial illustration, publication design, film and music poster design, and visual identity. Fall 2020 Cohort

“For my project I designed and illustrated collage-based book covers, movie posters, and editorial illustrations inspired by subjects that provided me comfort and motivation during this period of so much uncertainty. Through this course & project I have worked to develop my style as a graphic designer and build a personal brand that is aligned with my goals.”

website | instagram

 
 

Talisa Almonte

Talisa Almonte is an Afro-Latina, Queens, NY-based artist and illustrator for people and brands alike. Fall 2020 Cohort

“One of my dreams as an artist is to work with a brewery to create artwork for their beer. In light of this, I focused my project on a faux brewery I called M.T.A Brewery (More Than Aesthetics). Inspired by New York and city living. I designed the overall branding, labels, graphic elements and digitally illustrated all the labels.”

website | instagram

 

Frankie Barton

Frankie is a Denver-based graphic designer specializing in brand design, illustration, and visual storytelling for products that do good and create happy experiences. Fall 2020 Cohort

“Given that 2020 has been an unprecedented year, I wanted to create a self-care brand and design a set of essential oils to start it off. This is a giftable item (for yourself or a friend) that's meant to brighten someone's day with feel-good visuals and scents. A lot of wellness and beauty brands lean into the minimalist/natural look, but I opted to create something more bold and playful to match my personal style. Each oil is tied to a feeling or emotion and has a unique pattern, a universal/90s-inspired icon, and set of colors to complement it.”

website | instagram

 

Andrea Cardillo

Andrea Cardillo is a graphic designer and operates a one-woman, full-service design and branding studio based out of San Diego, CA. Her values include, but are not limited to... simplistic design, a streamlined process, and creating a meaningful experience from start to finish. Fall 2020 Cohort

“I recently had a baby and while I was pregnant made the switch to using all non-toxic or clean ingredient beauty products. With no past experience designing for the beauty industry, this challenge felt like a fun opportunity to dive into a new market. My fictitious brand designs feel simple and feminine which is what I was hoping to achieve.“

website | instagram

 

Grace Lee

Grace Lee is a graphic designer based in Austin, TX. She has experience in a little bit of everything, but her main focus is in brand identity, illustration, and packaging.Fall 2020 Cohort

"'Le Roue Bakery & Cafe' was inspired by my move to Austin, TX and my love for their food truck culture.The food, the experience, and the atmosphere that food trucks gave were amazing and unforgettable. However, I noticed that most food trucks did not have professional branding. I wanted to create a food truck business that would stand out visually and provide an aesthetic catering presentation. The patterns and the illustrations were created using Adobe Illustrator."

instagram

 

Mariel Feldman

Mariel Feldman is a San Francisco-based designer and illustrator specializing in branding and web design. Spring/Fall 2020 Cohort

”For my second time participating in the FauxFolio Challenge, I developed branding for a conceptual botanical boutique called Iris & Oak. The shop is based in San Francisco and sells flowers, plants, and a small selection of curated gifts. Iris & Oak is an elegant and timeless brand whose mission is to help others connect and spread love.”

website | instagram

 

Kate Anderson

Kate Anderson is a Massachusetts based artist creating vibrant illustrations celebrating the beauty and magic of the natural world. Spring 2020 Cohort

“For my project I updated my personal branding and redesigned my portfolio website to highlight my illustration work.”

website | instagram

 

Lisa Crawford

Lisa Crawford is a brand & website designer for makers & female-led brands. Spring/Fall 2020 Cohort

"As a web/digital designer, I love clean, minimal design - BUT as a sewist & maker, I'm always drawn to textures & embroidered details. I decided to challenge myself to update my personal brand and blend these two aspects of my style in a modern, playful way.”

website | instagram

 

Mariel Feldman

Mariel Feldman is a San Francisco-based designer and illustrator specializing in branding and web design. Spring 2020 Cohort

"Messina Bakery & Cafe was inspired by my grandmother and her Sicilian roots. I wanted to create a brand that was modern and clean, while still incorporating some vintage and handmade elements. I designed a logo and supporting illustrations which I applied across menus, packaging, stationery, and apparel."

website | instagram

 

JR Farel

JR Farel is a freelance graphic designer building websites for independent businesses. As a California-native living in Sweden, she works with clients in both the US and Europe. Spring 2020 Cohort

“I used this opportunity to develop the brand for my own future ceramics business. I have been making pottery for over 10 years and wanted to create a feel that is both retro and bit organic. I was inspired by records and documents from the 70s and 80s and love an opportunity to mix printed and handwritten text to make it feel more personal and custom.”

website

 

Katie Hart

Katie Hart is a New Mexico based illustrator who loves spending time outside with her pup. She is inspired by the desert landscape and aims to create illustrations that are beautiful, impactful and honest. Spring 2020 Cohort

Inspired by the New York Times feature "36 hours", I set out to celebrate Albuquerque with an illustrated city map and complementary illustrations for an editorial spread. My goal was to give the feature a fun vibe that clearly depicted the Southwest. The illustration style is slightly rugged and imperfect -- but equally colorful and beautiful-- just like Albuquerque.”

website | instagram

 

Jez Towner

Jez Towner is a designer and creative director based in Northern Virginia, specializing in brand identity, web design, and digital design. Spring 2020 Cohort

When I was a kid, my mom introduced me to a delicious sweet bun that was popular where she grew up in Malaysia. As an adult, I was overjoyed to discover that a local asian bakery served it, and I wanted my project to reflect that nostalgic experience. Nara Bakery is an asian-fusion bakery and cafe serving decorated baked goods that are made to delight. The name and logo were inspired by the famous deer of Nara, Japan, and the illustrations are reflective of the cutely-decorated treats.”

website | instagram

 

Nikkita Cohoon

Nikkita Cohoon is a surface pattern and graphic designer based in Michigan. She runs Ritual Morning Studio, seeking to elevate the everyday from routine to ritual through holistic brand and surface design. Spring 2020 Cohort

”My Dream Stay collection is inspired by a weekend visit to Topanga Canyon in California. I wanted to create a set of amenities inspired by the location that would serve as mementos if taken home. So many boutique hotels and bed and breakfasts serve to enhance our experience of travel and the impression of a location, and that can be further heightened by the objects and decor for a more immersive experience. I wanted to encapsulate my own visit through these designs with everything from custom labels to hand-painted patterns.”

website | instagram

 

Isabel Bonenfant

Isabel Bonenfant is a New England based designer / art director and co-founder of Of Note Stationers. Spring 2020 Cohort

“For my project, I was inspired by my Latin American roots to develop a brand that packages small batch coffee. Calma is a conceptual coffee brand celebrating the everyday ritual of making and sharing coffee. I am fascinated by the culture surrounding this beloved beverage and wanted to create a brand that stood out for its minimalist aesthetic.”

website | instagram

 

Cindy Liang

Cindy Liang is a brand designer for visionary small business owners and online coaches who translates their bigger mission into life. Spring 2020 Cohort

“For my project, I was inspired by my friend Kayla Elise, who is a woman of strength from the inside out. I wanted to create an online space where people can grow stronger physically and mentally. Kayla Elise Strength Studio is an online membership program where people can sign up for virtual fitness and meditation classes taught by certified and vetted out instructors. There are live virtual lessons to keep people accountable as well as recorded ones where they can have 24/7 access. 1:1 sessions with a nutritionist are also part of the membership so that they can set up a plan that’s most optimal for their goals. I wanted the brand aesthetic to be bright, warm, and inviting for a vibrant community.”

website | instagram

 

Lisa Crawford

Lisa Crawford is a WordPress web designer for makers, & small apparel brands. Spring 2020 Cohort

“I’ve always loved the idea of a boutique in a traveling tiny house. For this project I was inspired by Russian fairy tales (especially Baba Yaga’s chicken-footed hut), and by a fascinating article I read on “secret” Japanese boutiques disguised as cafes. I wanted to create that surreal feeling of discovering something unexpected.I created the linocut-inspired logo illustration, website, hangtag design & shopping tote.”

website | instagram

 

Wanna Johansson

I’m a Filipina graphic designer. I live seasonally between Jackson Hole, Wyoming, Siargao Island, Philippines, and Västerås, Sweden. Spring 2020 Cohort


”I spend a lot of time in the mountains snowboarding or in the ocean surfing or diving, so  I wanted to create a brand for outdoor folks that captures the fun and adventure of recreating in nature. I designed a product line that is safe for us and the environment: petroleum-free surf wax, reef safe zinc sunscreen, biodegradable hair elastics, and an organic electrolyte drink. I wanted to fuse my personal hand lettering with the brand, digital, print and packaging design that I usually create for my clients.”

website | instagram

 

Ruth Barstow

Ruth Barstow is a full-time Denver-based designer + illustrator with a focus on hand-crafted and mindfully curated design solutions for small brands with big dreams and local (to you!) businesses. Spring 2020 Cohort

“My project focused on creating original artwork that would expand my current illustration portfolio in the style and range I'd love to pursue exclusively. Inspiration came from Ogden Nash, Mary Blair and Hilary Knight. The palette is designed to feel light, fresh and feminine, perfect for a bright baby's room or design studio.”

instagram

 

Shubhangi Raheja

Shubhangi Raheja is an Indian illustrator and animator based in New Delhi, who loves to illustrate picture books for children. Spring 2020 Cohort

“For my project, I chose to illustrate a story written by a dear friend on the importance of consent in children. Here is the front cover, the back cover, and a few pages of the illustrated book.”

website | instagram

 

Niki Malek

Niki Malek is a creative designer + illustrator based in Atlanta, Georgia. She enjoys print design, working with fellow creatives, and teaching her cat, Tarantino, new tricks. Spring 2020 Cohort

”Born out of a desire to learn more about my own feline companion, The Cat Lovers Club – A Field Guide, is a modern guide to better understand the physical characteristics and qualities of feline pedigree, especially as we continue to embrace the adopt-don't-shop movement. I designed and illustrated the guide in as a soft-cover square book.”

website | instagram

 
 

Amanda Sather

Amanda is a Boston-based multidisciplinary designer focused on creating refined and engaging brand experiences that stand the test of time. Spring 2020 Cohort

“The idea for Nonna's Italian Gravy was inspired by my Italian grandmother and heritage, as well as my desire to design product packaging. I sought to capture the love and care that my grandmother puts into every batch of homemade sauce and the Italian tradition of gathering around the table with those you love to enjoy delicious food. Nonna's Italian Gravy is a brand born with the intention of keeping a family tradition alive by producing and sharing a traditional family recipe from 19th Century Calabria (my grandmother's hometown in Italy), carrying the slogan ‘from our family to yours’.”

website | instagram

 

Mary Mitchell

Mary Mitchell is a freelance brand designer and illustrator based in San Diego, CA. She is passionate about working with small businesses and entrepreneurs to create meaningful experiences and tell unique brand stories. In her free time she explores her other creative interests such as illustration and embroidery. Spring 2020 Cohort

“For this project I was enlisted to design the brand identity, print collateral, signage, and interior design for this small, family-run business. Sam's Cakes is a retro-inspired bakery that appeals to the diverse consumer base in Rio Vista, CA. Sam's clients range from elderly couples to young families. Let's face it — everyone loves a good cupcake.”

website | instagram

 

Paige Buda

Paige is the owner and designer of State of Sage — a small Portland-based design studio. She works with compassionate wellness businesses to develop strategic, holistic brand, print and website design. Spring 2020 Cohort

"I was inspired to develop a herbal apothecary brand design and book layout. I was healed many times as a kid with my mother's well worn herbal remedy books and have always held a curiosity and respect for this practice. I wanted to approach the design with a grounded, crafted and timeless look because it reflects the nature of these remedies — they are ancient, wise and have always been there for us."

website | instagram

 

Shiho Aoki

Shiho Aoki is a Graphic Designer based in Portland, OR who loves to do illustrations and is looking into licensing her artwork.Spring 2020 Cohort

When I started this challenge, I had already been working on food illustrations for the 100 Day Project on my Instagram and wanted to do something with the items I had already posted. I decided to take most of my fruit illustrations and create a washi tape product for my soon to be open shop on my website. I’ve never created a product like washi tape before so I thought this would be a fun and challenging thing to work on!”

website | instagram

 

Caitlin Hottinger

Caitlin Hottinger is a Minnesota-based graphic designer who creates branding that reflects and empowers the values, personality and voice of mission-driven businesses. Spring 2020 Cohort

”Bead Happy celebrates the child within, summer days and long-lasting friendships. The brand I designed for this faux, fun-loving jewelry company is a visual reflection of their handmade, carefree and positive values that strives to connect with the young at heart.”

website | instagram

 

Rachell De Luna

Rachell De Luna is the designer and developer behind Squarestylist, a resource to push the artistic boundaries of Squarespace. Spring 2020 Cohort

Standout in Squarespace is my long-overdue signature course where I would like to share my entire website design and development process. I hope to inspire aspiring Squarespace designers by teaching coding & design.  The brand is all about being creative and stylish. I chose a typeface which is very prominent & elegant. As for the other assets, I kept them minimal yet memorable.”

website | instagram

 

Cecily Carlyle

Cecily Carlyle is a web and graphic designer based in Toronto, Canada, who enjoys working with brands in the wellness space. Spring 2020 Cohort

"I've always been drawn to packaging and wanted to explore the world of mockups with this project. I titled the faux brand "Personal", as I wanted to create a cosmetics brand that focused on customizable products that would in turn become "Personal". I love creating mock-websites for brands, as I find this is where you can really see all the design elements come together."

website | instagram

 

Ruthie Greenblatt

Ruthie Greenblatt is a graphic designer from Philadelphia. Her passion is in creating clean, useful designs for print and digital mediums. Spring 2020 Cohort

For my project I created a guest guide for Casita Corozal, a small boutique hotel. The concept and brand language were inspired by my time spent traveling in Mexico. My main focus for the project was to design a layout that would speak to the connectedness of the natural beauty and quality of the stay.”

website | instagram

 

Halee Michel

Halee Michel is a Boston based freelance Graphic Designer and Illustrator. She is currently looking for full-time studio or in house opportunities. Spring 2020 Cohort

“I was initially inspired by tea harvesting and its relationship with the land. From there, I created Terrain Tea Collective which specializes in high altitude, ethically harvested teas. Drawing inspiration from topography maps and personal research, I designed patterns, packaging, the mobile website and additional branding collateral.”

website | instagram

 

Gillian Hunt

Gillian Hunt is a Portland/Los Angeles based artist working in the animation industry. Spring 2020 Cohort

”For the FauxFolio project I chose to create designs and look development for a story/show I am writing called Cowgirls & Witches. I developed a font (my first!), a few props, and more for my story, all with a unique magical and western theme. The style combines the look of 2D animation with late 1800s print advertisements and Wild West posters.”

website | instagram

 

Vess Bong

Vess Bong is an illustrator and designer based in Melbourne Australia who loves to create joyful and sweet imagery. Spring 2020 Cohort

”Inspired by the prints of Mary Cassat's women, I wanted to play with bright colours and patterns and reflect how women self care and stay engaged today. An exploration of watercolour and digital media.”

website | instagram

 

Stacey Lo

Stacey Lo is the mastermind behind MaivFolk a creative studio devoted to working with makers, entrepreneurs, and nonprofits to create meaningful visual storytelling through branding, web design, and illustration. Spring 2020 Cohort

"I was inspired to create a themed deck of card for grown ups to learn Hmong fashion terminology. Besides using it as a typical flashcard, you can also turn this into a matching game. The cards are designed with minimal yet simple styled illustrations. This deck of card contains 50 cards, 25 cards in Hmong and paired up with an English version." 

website | instagram

 

Feeling inspired? Now it’s your turn to create your own personal project.

Join our one-of-a-kind FauxFolio Challenge program to create your own portfolio project and grow your creative business.

 
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